On A Mission ToEnd ExtremePoverty

We work with the most vulnerable communities in the country, with the sole goal of improving their livelihoods.

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The Observation

A Broken Value Chain

India's agricultural roots run deep, but farmers were constantly struggling to find reliable hands at critical harvest times.

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The Insight

True Wealth Is Empowerment

Rural prosperity needed more than advice. It needed predictable income, dignity, and technology that worked on the ground.

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The Foundation

Building the Rural Grid

We began connecting farms, workers, field teams, and data into one coordinated operating layer.

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The Vision

300 Days of Dignity & A Golden Future

Every farm activity can become a source of dependable livelihood for rural communities.

The Founders

Experienced. Committed. Grounded in Purpose.

Azhaan Merchant

Azhaan Merchant

Co-Founder & CEO

Global Operator, 7x Board Member, VC Fund Manager

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Extreme poverty in rural India isn't a cause of lack of work. It's a lack of organised work. We've built the model that fixes that.

Gaurav Sanghai

Gaurav Sanghai

Co-Founder & CTO

3x-Founder, Technical Director,
M.Tech AI, IIT

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India was once the sone ki chidiya. Rebuilding that starts with the hands that feed it, and paying them what they're worth.